中国奢侈品消费市场分析与探究——以男装行业为例  

Analysis and Inquiry of China's Luxury Consumption Market:a Case Study of Men's Garment Industry

作　　者：徐芳兰[1] 

机构地区：[1]南昌工学院经济管理学院,江西南昌330108

出　　处：《价格月刊》2014年第2期76-78,共3页

基　　金：江西省高校人文社会科学研究2013年度项目(编号:GL1369)

摘　　要：随着中国经济的快速发展,居民收入水平大幅提高,富裕人群快速涌现带来中国奢侈品市场蓬勃发展,奢侈品消费呈现出"井喷式"增长态势。虽然国际奢侈品市场受到国际金融危机影响度出现疲软,但中国市场逆势上扬。本文主要对男装行业奢侈品消费的现状,行业市场细分、产品消费者及行业发展前景进行综合分析及预测,并为男装定制市场发展提供参考。With the rapid development of China＇s economy, the income level of domestic residents grow significantly. The sprouting of wealthy populations in China brings China＇s luxury market to flourishing life and the consumption of luxu- ries shows a blowout growth. Although international luxury market was affected by global financial crisis, however, Chinese market still bucks the trend. The article makes comprehensive analysis and forecast of the status quo of luxury consumption of men＇s garment industry, market segments, product consumers and industry development prospect as well as offers the reference for market development of men＇s garments.

关 键 词：奢侈品 顶级男装 高级定制 

分 类 号：F713.5[经济管理—市场营销]