个人汽车消费购买者行为分析  

Personal Auto Shopper Behavior Analysis

作　　者：王瑞[1] 

机构地区：[1]山西交通职业技术学院,山西太原030031

出　　处：《科技与创新》2014年第1期106-107,共2页Science and Technology & Innovation

摘　　要：营销实战中处处充满了攻心战,汽车营销人员要想取得胜利,就得懂得把握用户的购买心理和购买行为规律。从个人汽车消费者市场的特点、个人汽车消费者的购买行为模式、影响汽车个人消费者购买行为的因紊三个方面分析个人消费购买行为的特点,了解市场需求与个人需求,以研究市场发展规律和消费者购买特点,推动以个人消费为目标市场的企业发展。Marketing real war is full of psychological warfare, automotive marketing staff in order to win, you have to know how to grasp the laws of buying psychology and purchasing behavior of users. From the characteristics of individual automobile consumer market, consumer buying behavior patterns personal car, the factors automotive consumers buying behavior analysis of three aspects of personal characteristics influence consumer buying behavior, understand the market demand and the individual needs to study the development of the market and consumers to buy features, promote personal consumption for the target market for enterprise development.

关 键 词：个人汽车消费 购买行为 购买行为模式 购买因素 

分 类 号：F713.55[经济管理—市场营销]