创业教育视角下《公共关系学》课程教学改革研究  

Entrepreneurship education from the perspective of “public relations” course teaching reform research

作　　者：夏慧夷[1] 

机构地区：[1]浙江农林大学天目学院,浙江杭州311300

出　　处：《湖北广播电视大学学报》2014年第3期118-119,共2页Journal of Hubei Radio & Television University

基　　金：浙江农林大学天目学院教学改革研究重点项目"基于应用型创业人才培养的<公共关系学>课程教学改革与实践";项目编号:TMZD1207

摘　　要：公共关系学是一门可以提升学生综合素质的课程,这些综合素质对于学生今后创业或步入任何工作岗位都是必不可少的。本文针对当前存在的问题,提出应从优化课程内容、改进教学方法、改革考核方式三个方面进行公共关系学课程教学改革,这种改革方式对激发学生创业热情、提升学生创业能力和培养学生创业素质都能起到促进作用。Public relations is a can improve students＇ comprehensive quality courses, these qualities are essential to their future business or into any job. In this paper, aiming at the current problems, puts forward three aspects from the teaching contents, improving teaching methods, reforming examination methods for the teaching reform of the public relations course, this reform way can play a catalytic role to stimulate students＇ enthusiasm, improve students entrepreneurial ability and the cultivation of students＇ entrepreneurial qualities.

关 键 词：创业教育 公共关系学 教学改革 

分 类 号：C912.3-4[经济管理] G642[社会学]