服饰形象设计及其在市场营销中的功用分析  

Analysis of the Function of Fashion Image Design in Marketing

作　　者：徐雅琳[1] 谢莉萍[1] 傅师申[1] 

机构地区：[1]四川大学轻纺与食品学院,四川成都610065

出　　处：《纺织科技进展》2014年第1期69-72,共4页Progress in Textile Science & Technology

摘　　要：归纳了服饰形象设计要素及其特点,探讨了服饰形象设计与市场营销之间的关系,并就服饰形象设计在市场营销中的功能与作用进行了深入分析。The elements and characteristics of fashion image design were summarized. The relationship between the marketing and fashion image design were discussed. The function of fashion image desing in marketing was deeply analyzed.

关 键 词：服饰形象设计 特点 市场营销 功用分析 

分 类 号：F713.50[经济管理—市场营销] F407.86[经济管理—产业经济]