基于产业链视角的社会网络服务社区商业模式研究  

Research on Business Mode of Social Networking Services( SNS) Community based on the Perspective of Industrial Chain

作　　者：袁裕辉[1] 

机构地区：[1]广东技术师范学院经济与贸易学院,广州510665

出　　处：《商业研究》2014年第3期16-21,共6页Commercial Research

基　　金：广东省自然科学基金资助项目"基于复杂性理论的社会性网络服务(SNS)社区研究";项目编号:S2011010005321

摘　　要：在社会网络、聚类、自媒体、信息裂变式传播、知识共享、碎片化信息整合等内部机制和产业链其他合作伙伴参与动机的共同作用下,社会网络服务(SNS)社区市场规模不断演进,并产生海量非结构化数据。SNS商业模式的核心是将这些用户数据转换成产业链上其他节点的用户价值,本文从产业链视角构建基于平台化、移动化、APP应用化、电子商务化和社会责任化的PMABS模式,并提出娱乐化、服务至上、价值驱动等对策。By the double impact of its internal mechanism of social network , clustering, We Media, fissionable informa-tion dissemination, knowledge sharing and fragmental information integration , and the industrial chain′s external impetus of other partners in the industrial chain who exhibit corresponding behaviors , SNS community market size evolves and generates a vast amount of unstructured data .The core of SNS business mode is how to transform its huge user data into the industrial chain nodes′user value.Therefore, the PMABS′mode is built based on the perspective of industrial chain , which includes the platform,mobility , APP application, e-commerce and social responsibility .At last, the paper puts forward the corresponding suggestions including entertainment , service-oriented, value-driven and so on.

关 键 词：SNS社区 产业链 成长机制 商业模式 社会责任 

分 类 号：F270[经济管理—企业管理]