中国消费者对食品质量安全信息需求差异分析——来自1573个消费者的数据检验  

Variance Analysis on China's Consumers' Demand for Information of Food Quality and Safety——Empirical Test of data from 1573 Chinese Consumers

作　　者：韩杨[1] 曹斌[2] 陈建先[3] 毛中根[4] 

机构地区：[1]中国水产科学研究院,北京100141 [2]中国社会科学院农村发展研究所,北京100732 [3]对外经济贸易大学国际经济贸易学院,北京100029 [4]西南财经大学工商管理学院,四川成都610074

出　　处：《中国软科学》2014年第2期32-45,共14页China Soft Science

基　　金：国家自然科学基金青年项目(71103197);中国自然科学基金面上项目(201104189);中国博士后科学基金特别资助项目(201104189);中国水产科学研究院院部基本科研业务费专项资金项目(2014C001)联合资助

摘　　要：本文以中国1573个食品消费者为研究对象,运用Logit回归方法,比较分析消费者对粮、油、蛋、奶、肉、水果、蔬菜、水产品等安全信息需求的差异及其对消费者购买行为影响。研究发现:(1)食品质量安全信息是消费者选择、购买食品的重要依据,消费者在选择、购买不同食品时,消费者关注的质量安全信息不同;(2)消费者在购买粮、油、蛋、奶、肉、水果、蔬菜和水产品时,消费者的年龄、健康、收入、家庭结构及消费者对食品安全监管态度的认知对消费者购买该类食品都具有显著性的影响;(3)价格是影响消费者选择、购买食品的主要因素,但剔除价格外的其他因素如生产日期、外观新鲜、销售信誉、安全标志、肥料(农兽药)和加工信息、销售地点"超市"和"农贸市场"、"品牌"与"安全事件"对消费者购买行为产生比较显著的影响。This paper, China g 1573 food consumers samples, using Logistic regression method to analyze variance con- sumers＇ demand for quality and safety information on grain, oil, eggs, milk, meat, fruits, vegetables, aquatic products, and influencing factors on consumers＇purchase behavior. These article main research conclusions are as follows： a, food quality and safety information to consumers, which play crucial roles during consumer choose to purchase foods. Whenconsumers decide to purchase different foods, they concern about different information of food quality and safety ; b, When consumers purchase grain, oil, eggs , milk, meat, fruits, vegetables and aquatic products, the factors of con- sumers ＇age, health , income , family ：structure, consumer attitudes and acknowledge towards food safety regulation, which have a significant impact on consumers＇ purchase behaviors; c, price is of the main factors affecting consumer choice to buy food , besides price, other factors such as date of production , appearance of fresh , reputation of sales, signs of safety, fertilizers （ pesticides and veterinary drugs ） and information of processing, location of sales ＇ super- market ＂and＂ whole market brand ＂and＂ ＂food safety accident ＂ impact significantly consumers＇purchase behavior.

关 键 词：食品 质量安全 信息需求 差异 消费者行为 

分 类 号：F014.5[经济管理—政治经济学]