基于消费者类型的耐用品垄断商再制造策略研究  

A Study on the Remanufacturing Strategy for Monopolist Based on the Consumer's Type

作　　者：刘东霞[1,2] 谭德庆[1] 

机构地区：[1]西南交通大学经济管理学院,四川成都610031 [2]中北大学经济与管理学院,山西太原030051

出　　处：《预测》2014年第2期50-54,65,共6页Forecasting

基　　金：国家自然科学基金资助项目(71102113);教育部人文社会科学基金资助项目(11YJA630025);山西省自然科学基金资助项目(2010011025-3);山西省社科联2013年重点资助项目(SSKLZDKT2012082)

摘　　要：本文从消费者类型角度,利用稳态均衡和对比分析方法研究了垄断厂商再制造策略选择问题。结论表明,当再制造成本低于阈值时,垄断厂商采取再制造策略时的最优收益大于其不采取再制造策略时的最优收益;消费者对再制造产品的接受程度越高、再制造产品质量越高均会增强垄断厂商采取再制造策略的动力。最后,针对上述结论给出了相应的例证。In the perspective of consumer type, this paper studies the remanufacturing strategy for monopolist by using the stationary equilibrium and comparative analysis method. The conclusions show that, under the thresholds on the remanufacturing cost, the optimal revenue of monopolist with remanufacturing strategy is greater than that with noremanufacturing strategy. Moreover, we show that the increment of the consumers＇ acceptation of remanufactured goods and the remanufactured goods＇ value will enhance the incentives of monopolist to adopt remanufacturing strategy. Finally, examples are given according to the above corresponding conclusions.

关 键 词：效用函数 消费者类型 再制造 

分 类 号：F274[经济管理—企业管理]