新媒体时代加强和改进高校新闻宣传工作的几点思考——以微博、微信为例  

On strengthening and improving the news propaganda work of college in new media age——Take microblog and wechat as examples

作　　者：刘冬梅[1] 张竣淞[1] 

机构地区：[1]华北科技学院,北京东燕郊101601

出　　处：《华北科技学院学报》2014年第3期113-115,共3页Journal of North China Institute of Science and Technology

摘　　要：随着移动互联网技术、通信技术的快速发展,越来越多的人通过新媒体平台获取新闻资讯。高校在充分利用传统媒体进行新闻宣传的同时,还应当利用新媒体平台拓展宣传工作的空间和渠道,通过多种途径开展新闻宣传工作。With the rapid development of mobile Internet technology and communication technology , more and more people tend to obtain information through new media platform.Besides traditional media , College should undertake propaganda work in various ways , using new media platform to expand the space and channel of publicity.

关 键 词：高校 新闻宣传 新媒体 

分 类 号：G210.7[文化科学—新闻学]