面向战略转型的公司创业商机管理探析——基于数字经济的视角  

An Exploration into Entrepreneurial Opportunity for Corporate Strategic Transformation in the Perspective of Digital Economy

作　　者：逄健[1] 朱欣民[1] 

机构地区：[1]四川大学商学院,四川成都610064

出　　处：《四川大学学报（哲学社会科学版）》2014年第2期85-90,共6页Journal of Sichuan University：Philosophy and Social Science Edition

摘　　要：面对数字经济发展带来的巨大商机和战略转型的沉重压力,摩托罗拉和四川长虹都选择以自主创建全产业链方式来开发新主业,而苹果公司和HTC则利用协同创新与同步工程方法来实现产品创新。结果前者错过了市场销售的最佳商机,战略转型一败涂地;而后者则成功实现了战略转型。从传统商机管理理论分析入手,剖析数字经济发展中创业商机的特点,提出在数字经济中企业应该以社会难题为导向,以先进技术为支撑,以应用范式为目标,采取同步工程和系统集成的方法,争分夺秒地构建以先进技术为主导的应用范式,扩大新创业务的销售和盈利,为此实现企业的战略转型。Facing tremendous pressure for both strategic transformation and opportunities for business development, Motorola and Sichuan Changhong chose to independently build a whole supply chain, while Apple and HTC preferred a synergetic innovation and concurrent engineering. As a result, the former, after wasting much time, delivered a pretty good new product, only to have missed the best market opportunity, thus meeting failure in strategic transformation. In contrast, the latter, catching up time for market, accomplished a very successful strategic transformation. Such practices show that digital economic opportunities call for a speedy innovation that must fit speedy advancement of digital technology, so that firms can achieve and exploit good innovation performance to drive strategic transformation. Starting from the traditional theory of opportunity, the authors analyze the digital economy and the characteristics of entrepreneurial opportunities for the digital economy, and argue that in digital economy a social problem should always be aimed at first, and appropriate technologies should be located secondly. It is believed that constructing the dominant application paradigms in the shortest possible time is not only conducive to profit, but also contributes to achieving strategic transformation.

关 键 词：数字经济 战略转型 公司创业 商机管理 同步工程 

分 类 号：F272.31[经济管理—企业管理]