多点竞争的研究评述  

Review of Multi-point Competition

作　　者：詹佩娜[1] 

机构地区：[1]华南理工大学工商管理学院,广州510640

出　　处：《价值工程》2014年第12期167-168,共2页Value Engineering

摘　　要：多点竞争作为动态竞争研究的主要路径之一,是国内外战略管理学界一大重要研究方向。本文阐明了多点竞争的涵义,概述了当前企业多点竞争的国内外研究成果,并就其未来研究方向提出思路。The study of multi-point competition is still an important branch of strategic management as well as one of the main paths of the dynamic competition. This paper clarifies the concept of multi-point competition, reviews its current research outcomes and points out some ideas about its future research directions.

关 键 词：多点竞争 多市场关联 竞争强度 

分 类 号：F270[经济管理—企业管理]