从《论语》看孔子的公关哲学意蕴  

On the Philosophy Connotation of Confucius from “ the Analects”

作　　者：孟钦武[1] 

机构地区：[1]黔南民族师范学院政治法律经济系,贵州都匀558000

出　　处：《黔南民族师范学院学报》2014年第1期106-110,共5页Journal of Qiannan Normal University for Nationalities

基　　金：贵州省教育厅高校人文社会科学研究项目(思政课)"中国公共关系学发展的哲学路向"(11SZK029)阶段性成果

摘　　要：《论语》作为儒家思想的重要典籍,既汇集了儒家政治伦理道德哲学之精华,富含先哲睿智;又是古代朴素公关思想之典范,为现代社会公关主体妥善开展内部公关和外部公关活动、塑造组织良好形象提供了极有价值的参考和范例。可以说,《论语》是中国古代政治伦理道德哲学和朴素公关思想相互交融和渗透的代表作。以公关学和哲学知识为基础,从公关哲学的视域研究《论语》,旨在开创《论语》研究的新思路和新方法,填补学术研究之空白,并尝试为现代政府、现代企业等社会组织开展公关活动提供世界观和方法论层面的一些参考和借鉴。As an important classic of Confucianism, ＂the Analects＂ of Confucius is not only an collec- tion of the essence of Confucian politics and morality, but also considered as a model of simple Public Relation （PR） thought in ancient times, which provides a valuable example for the related subject to promote internal and external PR properly and create a good public image. We can say that ＂the Ana- lects＂ is a representative work of the mixture of Chinese ancient politics and morality and simple PR. Based on PR and Philosophy, this paper makes a research on it from the perspective of PR and aims to create a new way for the study of it, filling the gap in academic research and trying to provide reference for world value and methodology for the enterprises to carry out public activities.

关 键 词：论语 公共关系 公关主体 公关客体 哲学方法论 

分 类 号：C912.3[经济管理]