基于BTEC思维的《营销策划》课程项目驱动式教学应用研究  

On the Application Research of Project-driven Teaching of the Course Marketing Plan on the Basis of BTEC Thinking Mode

作　　者：雷朝阳[1] 陈永秀[1] 陈利兵[1] 李霞[1] 

机构地区：[1]萍乡学院经管系,江西萍乡337000

出　　处：《萍乡高等专科学校学报》2014年第1期102-105,共4页Journal of Pingxiang College

基　　金：江西省高等学校教改重点项目(JXJG-11-25-1)资助

摘　　要：BTEC思维与项目驱动式教学模式在本质上是高度吻合的。BTEC思维对于《营销策划》课程项目驱动式教学模式具有启发意义。在分析BTEC思维的基本特点及其与项目驱动式教学关联的基础上,提出了BTEC思维下的《营销策划》课程项目驱动式教学的"一三四"模式。BTEC thinking mode and project-driven teaching mode are identical in quality. BTEC thinking mode is enlighteningly significant to the project-driven teaching of the course Marketing Plan. This paper comes up with ＂One, Three, Four ＂ Mode in the project-driven teaching of the course Marketing Plan on the basis of BTEC thinking mode by analysis of the basic features of BTEC thinking mode and its relevance to the project-driven teaching.

关 键 词：BTEC思维 营销策划 项目驱动式教学 

分 类 号：G642[文化科学—高等教育学]