朱孟依背影  

In the Shadow of Zhu Mengyi

作　　者：谢思聿[1] 

机构地区：[1]《中国企业家》编辑部

出　　处：《中国企业家》2014年第7期108-112,17,共5页China Entrepreneur

摘　　要：3月中旬，帝都春光正好。朱桔榕加入合生创展已满两年。在过去一年里，迎接过无数贵宾的顶级豪宅“霄云路8号”在阳光下看上去依旧高大堂皇。Zhu Jurong has run Hopson Development(00754.HK)for two years now.While the Hopson No.8 Xiaoyun Road Super Estate project in Beijing's CBD is currently one of the company's most important projects,most of the conversation surrounding the project is still focused on the collective resignation of the Xiaoyun team two years ago.After the controversy company Chairman Zhu Mengyi slowly disappeared from public's view,with his daughter Zhu Jurong stepping up to the plate.Just how has Hopson Development fared over these past two years? According to rumors from within the company Zhu Jurong is an extremely strong woman who is currently battling to transform and revolutioni2e the company's current business model.Has she been able to step out from under her father's shadow?

关 键 词：企业家 企业管理 企业发展 市场竞争 

分 类 号：F272.91[经济管理—企业管理] F270[经济管理—国民经济]