以创意为先导 以项目为载体——广西民歌文化资源产业化开发路径探析  

Creativity as the Pilot,Projects as the Carrier:Exploration of the Path of Industrial Development of Guangxi Folk Song Cultural Resources

作　　者：凌春辉[1] 

机构地区：[1]百色学院,广西百色533000

出　　处：《广西师范大学学报（哲学社会科学版）》2014年第1期20-23,共4页Journal of Guangxi Normal University(Philosophy and Social Sciences Edition)

基　　金：国家社科基金一般项目"西部民歌文化资源产业化研究--以广西为例"(08BMZ043)

摘　　要：广西堪称民歌文化资源富集区。广西要大力发展文化产业,就应当注重发挥比较优势,充分开发民歌文化资源,使之形成新的经济增长点。而民歌文化资源产业化开发成功的前提和关键是以创意为先导、以项目为载体,即在项目策划时,以传统的民歌经典文化内涵为"原点",巧妙加以"延伸",由"老品牌"推出"新品牌"。这种项目创意包括直接延伸型、间接延伸型、对应延伸型三种。Guangxi is regarded as a region which is famous for its abundant folk song cultural resources. To develop the cultural industry, Guangxi should focus on its comparative advantages, and fully exploit fblk song cultural resources, making it a new economic growth point. Premise and key of the successful folk cultural resources industrialization is based on the creativity as the pilot and the projects as the carrier. In project planning, traditional folk song classic cultural connotation should be ＂starting point＂, cleverly ＂extended＂, creating ＂new brand＂ from ＂old ones＂. This project ideas include direct extension, indirect extension, and corresponding extension.

关 键 词：广西 民歌文化资源 创意 产业化开发 策略 

分 类 号：J642.2[艺术—音乐]