基于价格和销售努力补贴的库存模型  

Inventory Model Based on Price and Sales Effort Subsidies

作　　者：葛安华[1] 苑文雅 白晓宇[1] 

机构地区：[1]东北林业大学工程技术学院,哈尔滨150040

出　　处：《森林工程》2014年第2期153-156,共4页Forest Engineering

摘　　要：在批量折扣情况下,建立只有一个供应商和一个销售商共同组成的,考虑需求受价格和销售努力影响以及供应商提供批量折扣的库存模型。针对常见的线性需求函数,给出最优库存控制策略。不同于传统的库存控制只确定最优订购批量,在研究需求受价格和销售努力以及引入供应商批量折扣的库存控制问题中,需要同时确定最优销售价格、最优订购批量以及最优销售努力水平。最后,进行实例验证,利用算例来演示最优解的计算过程。In the case of volume discounts, an inventory model consisted by only one supplier and a retailer was established. The demand was influenced by price, sales effort and the volume discount was decided by the supplier. The optimal Inventory control policy was developed against the linear demand function. The traditional inventory control model only determine the optimal order quantity, however the inventory control model influenced by price, sales effort and the volume discount can determine the optimal sale price, optimal quantity and optimal sales effort level at the same time. Finally, an example verification was made in order to illustrate the calculation process of optimal solution.

关 键 词：需求函数 销售努力 库存模型 

分 类 号：S7-9[农业科学—林学] F274[经济管理—企业管理]