外军院校文化品牌建设路径及启示  

The Foreign Military Academy Culture Brand Construction Path and Its Enlightenment

作　　者：李长波[1] 张鹏[2] 周昊[2] 

机构地区：[1]南京信息工程大学研究生院,江苏南京210044 [2]解放军理工大学训练部,江苏南京210007

出　　处：《江苏经贸职业技术学院学报》2014年第2期19-23,共5页Journal of Jiangsu Institute of Commerce

基　　金：中国人民解放军理工大学2013年度政治理论研究基金资助项目"基于SIS的军理工文化品牌发展战略研究"(20130001)

摘　　要：文化品牌建设对组织发展具有重要意义。当前我军院校文化品牌建设存在发展意识薄弱、缺少战略规划和系统整合、缺乏特色个性和影响力不强等问题。外军院校经过长期发展,在院校文化品牌建设方面有很多做法值得借鉴。Brand culture construction is of important significance for organization development. The current prob-lems in the culture brand construction of our military academies are weak consciousness of development, lack of strategic planning and system integration and a failure to show personality characteristics and strong influence. For-eign military academies after a long historical development, has a lot of experiences in college culture brand con-struction, which are worth learning and reference.

关 键 词：外军院校 文化品牌 建设路径 启示 

分 类 号：G112[文化科学]