我国C2C电子商务平台纠纷处理机制有效性及其改进研究  

A Study on the Effectiveness and Improvement of Dispute Resolution Mechanism on C2C E-commerce Platform in China

作　　者：李为人[1] 彭惠[2] 唐雯[2] 李冰心[2] 

机构地区：[1]中国社会科学院研究生院税务硕士教育中心 [2]北京邮电大学经济管理学院

出　　处：《中国社会科学院研究生院学报》2014年第2期56-62,共7页Journal of Graduate School of Chinese Academy of Social Sciences

基　　金：国家自然科学基金资助项目(项目号70972122)的阶段性成果

摘　　要：C2C电子商务平台纠纷处理机制的有效生会对买卖双方和C2C网站造成影响。我国现有C2C电子商务平台纠纷处理机制在约束警示不诚信行为、处理效率和执行力等方面还存在不足,从而会使消费者丧失维权信心,降低投诉意愿。通过问卷分析,得到影响投诉决策的4个主要因素:纠纷解决时间、商品价格、搜集证据的困难度、对卖家的惩罚力度。评价反馈放大法、动态信用处罚机制、信用度细分机制的采用和建立可望提升纠纷处理机制的有效性,以规范C2C电子商务市场,促使其良性发展。The effectiveness of dispute resolution mechanism on C2C e-commerce platform would affect the buyers, sellers and C2C websites. The existing dispute resolution mecha- nism on C2C e-commerce platform in China has some obvious disadvantages in constraining unfaithful behavior, settling efficiency and execution, which makes consumers lose confi- dence in safeguarding rights and reduce willingness to initiate complaints. Questionnaire a- nalysis shows that four main factors affect the decision of making complaints, namely the timelength of dispute resolution, commodity prices, difficulties in gathering evidence, and penalties to sellers. The adoption and establishment of evaluation feedback amplification method, dynamic credit penalty mechanis, and credit segmentation mechanism are expected to enhance the effectiveness of dispute resolution mechanisms to regulate the C2C e-com- merce market and promote its healthy development.

关 键 词：C2C电子商务 网络交易纠纷 投诉 纠纷处理机制 信用 

分 类 号：F713.36[经济管理—产业经济]