德国会展业发展经验及借鉴  

Development Experience of German Conference and Exhibition Industry and Its En-lightenment

作　　者：徐伟[1] 

机构地区：[1]中国国际经济交流中心

出　　处：《全球化》2014年第3期86-96,127,共11页Globalization

摘　　要：经过多年的发展和积累,德国已成为世界会展业强国。德国拥有多个重要的会展城市,每年举办一大批知名的国际展会,有力地促进了当地经济发展。德国会展业的发展与政府扶持、会展行业协会积极参与、完善的基础设施、专业化会展和积极拓展国际会展市场密不可分。我国会展业发展迅速,展馆和展会数量都已位居世界前列,但展会的市场化、专业化和国际化与国际先进水平相比还有差距。德国会展业的经验为我国会展业发展提供了参考和借鉴。After many years of development and accumulation,Germany has become a power in the conference and exhibition industry over the world. The development of German conference and exhibition industry can be ascribed to government support,industry associations' active involvement,good infrastructure,specialization and international market penetration. Chinese conference and exhibition industry develops rapidly,quantities of exhibition halls and exhibitions both have been among the top in the world. Yet,compared with the world leaders,we still have gaps in exhibitions' marketization,specialization and internationalization. Development experience of German conference and exhibition industry offers us much valuable enlightenment.

关 键 词：德国 会展业 国际化 

分 类 号：F713.83[经济管理—广告]