大学生群体风险信息获取的媒介选择---以疯牛病风险为例  

Media Selection for Risk Information Acquisition of Undergraduates

作　　者：马宏贤[1,2,3] 翟国方[2,3] 

机构地区：[1]淮阴工学院建筑工程学院,江苏淮安223001 [2]南京大学城市灾害与公共安全实验室 [3]江苏南京210093 [3]南京大学城市规划与设计系,江苏南京210093

出　　处：《灾害学》2014年第2期90-94,共5页Journal of Catastrophology

基　　金：国家自然科学基金项目(41071325)

摘　　要：媒介是信息(包括风险信息)传播的通道和载体,不同人群的媒介选择也不尽相同。基于对疯牛病风险的问卷调查,综合运用描述统计、指数比较等方法,系统分析了大学生群体在获取风险信息时媒介选择的总体特征和内部差异。结果发现:①不同大学生群体对报纸的选择存在一定程度的差异,随着家庭所在地城镇规模的逐级扩大,地区主流报纸在大学生群体中的影响力有所降低;②网上新闻是当代大学生群体获取风险信息最主要的资讯来源;③大学生群体在公共风险认知上总体上偏于保守。上述发现有助于深入了解当代大学生群体媒介选择的特点,有助于风险沟通和风险管理的改善。The media is the dissemination channel and carrier for information （including risk information）, and different groups of people often choose different media. Based on survey of BSE （bovine spongiform encepha- lopathy） risk, general characteristics and internal differences of Chinese undergraduates in media selection are ana- lyzed by the integrated use of descriptive statistics, comparison of index and other methods. The results show that ： （1） there is a certain degree of discrepancy when the different groups of undergraduates choosing newspaper. And with the upgrade of city size, the influence of local mainstream newspaper is declining; （2） the online news is the most important source of risk information for contemporary undergraduate ; （3） the risk perception of the undergradu- ate group is some conservative on the whole. These findings provide insights into the understanding of the characteristics of media selection of undergraduates, and can contribute to the improvement of risk communication and risk management.

关 键 词：媒介 风险信息 大学生群体 疯牛病风险 

分 类 号：X43[环境科学与工程—灾害防治]