高职高专《国际商务谈判》课程超文本化探析  

Analysis on Hypertext in Course of International Business Negotiation

作　　者：周颖莹[1] 

机构地区：[1]湖南大众传媒职业技术学院国际传播系,湖南长沙410010

出　　处：《湖南大众传媒职业技术学院学报》2014年第2期106-108,共3页Journal of Hunan Mass Media Vocational and Technical College

基　　金：湖南大众传媒职业技术学院院级课题"需求分析视角下的高职<商务英语谈判>课程改革与实践"(编号:117103A04-2)的研究成果

摘　　要：《国际商务谈判》是高职高专商务英语专业中一门实用性很强的课程。该课程的教学往往没有突出语言课程本质,陷入商务术语讲解的困境。因此,教师应当运用多媒体和网络技术形成超文本语境,使教学手段和方法超文本化,教学内容超文本化,教学测评超文本化。International Business Negotiation is a compulsory course for the major of business English in vocational col- leges. In its teaching, the essence of a language course has been neglected for a long time, and it has fallen into the plight of business terms explanation. Therefore, teachers should apply hypertext teaching method to this course and realize hyper- text in its teaching method, teaching contents and teaching evaluation.

关 键 词：《国际商务谈判》 超文本化 语言教学 

分 类 号：G712[文化科学—职业技术教育学]