食品安全网络舆情网民参与行为调查  

Factors Affecting the Participation Behavior of Netizen in Food Safety Online Public Sentiment

作　　者：洪巍 吴林海 

机构地区：[1]江南大学江苏省食品安全研究基地,江苏无锡214122 [2]江南大学商学院,江苏无锡214122

出　　处：《华南农业大学学报（社会科学版）》2014年第2期102-108,共7页Journal of South China Agricultural University(Social Science Edition)

基　　金：国家自然科学基金青年项目(71303094);教育部人文社会科学研究基金项目(13YJA630030);江苏省自然科学基金项目(BK2012126)

摘　　要：网民作为食品安全网络舆情的核心主体,其参与行为直接影响舆情的形成与发展过程。通过问卷调查对食品安全网络舆情网民参与行为的影响因素进行实证研究,并利用Logistic回归分析的方法对调查数据进行分析。分析结果显示:网民对食品安全事件负面报道的关注度,对政府"快速调查网民质疑的行为"的评价,对政府"及时回应行为"的评价等是影响其舆情参与行为的重要因素。政府应加强对新闻媒体的监督与引导,完善与发挥媒体的议题设置功能,提高食品安全网络舆情应对能力,并进一步完善相关法律法规。As the core subject of food safety online public sentiment , netizens＆#39;participation behavior di-rectly affects the formation and development of food safety online public sentiment .A questionnaire sur-vey was carried out and data was analyzed using the Logistic regression analysis to study the factors signif -icantly related to netizens＆#39;participation behavior in food safety online public sentiment .The results show that, the attention of negative reports on food safety incidents , the evaluation of rapid survey and timely response of government , are important factors influencing netizens＆#39;participation behavior in food safety online public sentiment .The government should strengthen supervision and guidance on the news media , improve and bring the function of media to play , enhance the capacity to respond to food safety online public sentiment , and improve the relevant laws and regulations .

关 键 词：食品安全 网络舆情 安全监管 新闻媒体 

分 类 号：G206.3[文化科学—传播学]