服装色彩创意的影响因素  

Factors affecting the creative clothing color

作　　者：葛蓓[1] 

机构地区：[1]郑州轻工业学院艺术设计学院,河南郑州450002

出　　处：《毛纺科技》2014年第5期42-45,共4页Wool Textile Journal

基　　金：河南省科技厅软科学研究计划项目(项目编号:122400450144)

摘　　要：服装始于色彩,成于色彩。成功的服装色彩会给顾客留下第一印象并进行持续的沟通,只有成熟的、有洞察力的色彩感才会成为服装品牌的核心竞争力。在进行品牌定位时,最重要的是选定决定品牌销售业绩的色彩。然而,预先策划和选定色彩实际上主要依靠的是个别负责人极其主观和带有个人倾向的感觉。因此,在对服装商品策划到市场营销的过程中,选定色彩时,把握服装色彩创意的主要因素,加强服装色彩数据资料的科学分析,减少重复性错误,有利于成功完成色彩策划,在生产实践中创建富有色彩创意的服装品牌。The success of fashion color will give the customer the first impression and communicate continuously, only mature, perceptive sense of color will become the core competitiveness of clothing brand. In brand positioning, the most important is selected around the brand sales of color. However, pre-planned and selected color in fact is mainly depended on the individual responsible person extremely subjective and personal tend to feel. Therefore, in the clothing merchandise planning to marketing, the selected color, grasp the factors of creative clothing color, clothing color data analysis to strengthen scientific, reduce duplication errors, is conducive to the successful completion of color planning, in practice many create creative color clothing brand.

关 键 词：服装色彩 色相 色调 创意 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程]