Analysis on the E-commerce Operation Model Selection of Traditional Enterprises  

作　　者：Hui WEN 

机构地区：[1]Henan Economic and Trade Vocational College, the Department of Business Administration

出　　处：《International Journal of Technology Management》2013年第7期22-24,共3页国际技术管理

摘　　要：Along with the rapid development of information technology and the Internet, the network has gradually begun to develop its business function, which is providing an e-commerce trading platform. To keep pace with the development of the times and ensure a steadfast competitive position, traditional enterprises should pay attention to the development of e-commerce business and achieve enterprise marketing strategies through enough channels. In this paper, through the analysis on the current situation and restriction factors of e-commerce in traditional enterprises, suggestions are provided for traditional enterprises to construct sales model and marketing strategy, hoping a help can be provided for the enterprises to develop e-commerce and enhance the competitiveness in the market.

关 键 词：Traditional Enterprises E-COMMERCE Business Model MARKETING 

分 类 号：TP393.4[自动化与计算机技术—计算机应用技术] F270.7[自动化与计算机技术—计算机科学与技术]