The Tendency of Post-modemism in Contemporary Media Advertising  

作　　者：Zheyuan Zhang 

机构地区：[1]Changsha Environmental Protection College, Changsha, Hunan 410004 China

出　　处：《International Journal of Technology Management》2013年第7期92-93,共2页国际技术管理

摘　　要：Starting from the current situation of contemporm-y media advertising, this paper summarizes negative thoughts and emotions such as doubt, boredom and negation in contemporary media advertising. It also deconstructs these negative thoughts and emotions from the perspective of social culture and concludes that our country＇s social and cultural ideas have advantages in solving them.

关 键 词：Media advertising POST-MODERNISM 

分 类 号：F713.8[经济管理—广告] G206[经济管理—产业经济]