Strategy research of enterprises to cope with marketing environment changes  

作　　者：Guangzeng Zhang 

机构地区：[1]Anyang Vocational and Technical College,Anyang,Henan,455000 China

出　　处：《International Journal of Technology Management》2013年第11期109-111,共3页国际技术管理

摘　　要：Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketing objectives, firms must carefully analyze and research marketing environment and strive to make company＇ s marketing plan and decisions adapt to the changing market environment, avoiding and overcoming the risks of environment changes, in the end to ensure an invincible position in the fierce market competition and constantly changing environment.

关 键 词：ENTERPRISE marketing environment strategy. 

分 类 号：F270[经济管理—企业管理] F274[经济管理—国民经济]