中国广告产业制度的研究综述  

Research on advertising industry of institutions in China

作　　者：孙美玲[1] 

机构地区：[1]北京大学新闻与传播学院

出　　处：《广告大观（理论版）》2014年第2期20-28,共9页Journal of Advertising Study

摘　　要：中国广告产业的发展很容易受到制度的影响,近年来关于制度与中国广告产业发展的研究也开始逐渐引起学者们的研究兴趣。基于此,笔者对改革开放以来中国广告产业制度的相关研究做了一个历时性的文献梳理,并总结出不同时期的研究关注点,以期梳理清楚目前这一议题的研究现状和存在的问题。The development of China＇s advertising industry is easily influenced by institutions. Then the study on nstitutions and the development of China＇s advertising industry has raised a lot of interest of scholars in recent years. Therefore, this paper focuses on the studies of Institutions of China＇s advertising industry after the policy of reform and open, presents a diachronic description and concludes study concerns at different times in order to tease out the current status and problems of the existing studies on the topic.

关 键 词：中国广告产业 制度 历时性 关注议题 

分 类 号：F713.8[经济管理—广告]