区域社会文化软实力测量模型构建  

The Construct of Measuring Model for Soft Power of the Community Culture——A Study Based on Precaution Coefficient of Cultural Quality and Trend Science

作　　者：吴福平 刘莉 

机构地区：[1]浙江省文化艺术研究院公共文化研究所,所长杭州310013 [2]浙江省文化艺术研究院,助理研究员杭州310013

出　　处：《浙江社会科学》2014年第5期98-104,159,共7页Zhejiang Social Sciences

摘　　要：区域社会文化软实力测量,目前存在两种不同观点:一种认为,文化软实力具有抽象性和隐蔽性,是不可测量的;另一种认为,软实力虽"软",不能直接测量,但可以通过其外化、物化的表现并通过构建一些硬指标来进行测量,且做了一些尝试。然而,已有的研究由于未能对文化的形成机理、流变规律等作更深入的揭示,因而,难以给出科学的计量模型。本研究试图在深入探究文化软实力科学内涵、细化分类及其衍生、流变规律的基础上,基于势科学和文化质量预警系数理论,致力于区域社会文化软实力测量模型的构建。Two opinions prevail in regard to the measurement of cultural softpower in a community: one denies the measurement of cultural softpower in terms of its abstract and its obscurity; the other,while admits the difficulty of direct measurement,carries out the measurement by setting some indexes in accordance with something external and materialized. Previous attempts,however,failed to make further studies of the development mechanism and changing laws of culture,a scientific measuring model being yet needed. This study,on the basis of trend science and the theory of precaution coefficient of cultural quality,makes an attempt to examine scientific meaning,detailed taxonomy,derivation as well as alteration of cultural softpower,so as to construct a measuring model for softpower of a community culture.

关 键 词：文化软实力 势科学 文化质量预警系数理论 文化软实力系数 

分 类 号：G127[文化科学]