呼和浩特市婴幼儿配方奶粉的消费调查分析  

Consumption of Infant Formula Milk Powder in Hohhot

作　　者：佟成元 钱贵霞[1] 

机构地区：[1]内蒙古大学经济管理学院,内蒙古呼和浩特010021

出　　处：《农业展望》2014年第4期70-74,共5页Agricultural Outlook

基　　金：国家自然科学基金项目(71163026);农业部2014农业信息预警项目

摘　　要：呼和浩特市作为中国"乳都",因人口基数较大,对婴幼儿配方奶粉的需求较高,但存在进口婴幼儿配方奶粉消费需求远高于国产婴幼儿配方奶粉的现象。通过对呼和浩特地区婴幼儿配方奶粉市场的调查,分析其国产婴幼儿配方奶粉和进口婴幼儿配方奶粉的消费者特征和消费现状,提出提高国产婴幼儿配方奶粉市场占有率的相关建议。Hohhot is known as the ＂milk capital of China＂. Because of large population base in Hohhot, there is a high demand on infant formula milk powder. The consumers in Hohhot demand more imported infant formula milk powder than domestic infant formula milk powder. Through the survey on the infant formula milk powder market in Hohhot, we analyzed the consumption status and consumers characteristics of domestic and imported infant formula milk powder and put forward some policy recommendations to improve the market share of domestic infant formula milk powder.

关 键 词：国产奶粉 进口奶粉 婴幼儿配方奶粉 消费 质量 

分 类 号：F203[经济管理—国民经济] F426.82