企业社会责任视角下的企业危机管理研究  

Research on Corporate Crisis Management from the Perspective of Corporate Social Responsibility

作　　者：陈余磊 李建升[2] 

机构地区：[1]重庆交通大学管理学院,重庆400074 [2]淮阴工学院经济管理学院,江苏淮安223001

出　　处：《重庆交通大学学报（社会科学版）》2014年第2期58-61,共4页Journal of Chongqing Jiaotong University:Social Sciences Edition

基　　金：江苏省教育厅高校哲学社会科学研究项目"企业社会责任的前因变量及其绩效影响研究"(编号:2010SJB630006)成果

摘　　要：梳理企业社会责任的概念界定和社会责任缺失的负面效应,结合企业危机产生的根源,深入挖掘企业社会责任与危机产生之间的关系。以产品质量、战略管理、公共关系为分析主线,得出企业社会责任意识缺失是企业危机产生的根源之一。由社会责任缺失导致的危机必须由社会责任补救才能有效化解,并提出基于社会责任视角的企业危机管理各阶段的可行建议。The concepts of corporate social responsibility（CSR） and the negative effects of the lack of social responsibility are reviewed,and then the relationship between CSR and crisis combine with the roots of corporate crisis are further studied. By analyzing product quality,strategic management and public relations ,it is concluded that lack of awareness of CSR is one of the root cause of the enterprise crisis. Finally it is summarized that crisis caused by the lack of social responsibility must be remedied by the social responsibility, and some feasible suggestions to corporate crisis management based on CSR are proposed.

关 键 词：企业社会责任 企业危机管理 责任意识 危机根源 危机化解 

分 类 号：F272.7[经济管理—企业管理]