供应链成员间信任关系的博弈学习模型  

Learning in Game Model of Trust Relationship among Supply Chain Members

作　　者：欧阳琦[1] 石岿然[1] 蒋凤[1] 

机构地区：[1]南京工业大学经济与管理学院,江苏南京210009

出　　处：《物流技术》2014年第4期297-299,334,共4页Logistics Technology

基　　金：国家自然科学基金项目(71071075;71173103);国家社科基金重大项目(12&ZD204);教育部人文社会科学基金项目(12YJC630180)

摘　　要：以有限理性为假设前提,应用最优反应动态的学习规则,刻画了供应链成员特性并探讨了供应链成员间信任策略的演化过程。研究表明,供应链成员间的信任均衡与初始信任状态以及成员的信任基数相关,从而为供应链成员构建相互信任关系提供了理论依据。In this paper, with limited rationality as the presupposition, we applied the learning rules of optimal reactive dynamics, described the characteristics of the supply chain members, discussed the evolutionary process of the trust strategy amongst the supply chain members and found that the equilibrium of the trust among the supply chain members was relevant with the initial status and base number of the trust among the members.

关 键 词：供应链 信任 最优反应动态 有限理性 

分 类 号：F273.7[经济管理—企业管理] F224[经济管理—国民经济]