书籍封面设计中的“象”与“意”  

The "Image" and "Meaning" in the Book Cover Design

作　　者：潜铁宇[1] 王文[1] 

机构地区：[1]南昌大学,南昌330031

出　　处：《包装工程》2014年第10期95-98,116,共5页Packaging Engineering

摘　　要：目的研究书籍封面设计的"象"与"意"之间的表现形式和相互关系。方法书籍封面所具有的文化特性出发,阐述封面设计"意"的来源与作用,分析封面设计"象"的构思、编排及"意"的表达。结论书籍封面设计是"象"和"意"的艺术,"象"是躯体并依附于"意","意"是灵魂,表现为"象",又决定"象"。Objective It aims to research the manifestation and mutual relationship between ＂image＂ and ＂meaning＂ in the book cover design. Methods From the cultural identity of the book cover,it described the function and source of the ＂meaning＂ of book cover,and analyzed the expression of ＂meaning＂ of cover design and the conception and layout of ＂image＂. Conclusion Book cover design is a kind of art for ＂image＂ and ＂meaning＂. ＂Image＂ is the body,and is attached to the life that ＂meaning＂ endows. ＂Meaning＂ is the soul,and is presented as ＂image＂,and also decides ＂image＂.

关 键 词：书籍 封面设计 立象 尽意 

分 类 号：J524.5[艺术—艺术设计]