基于信任水平下的虚拟社区用户知识共享行为演化博弈分析  

Analysis of the Evolutionary Game of Knowledge Sharing Behaviors Among the Virtual Community Users Based on Trust Levels

作　　者：张薷[1] 

机构地区：[1]北京师范大学政府管理学院,北京100875

出　　处：《现代情报》2014年第5期161-165,共5页Journal of Modern Information

摘　　要：本文通过分析虚拟社区用户知识共享动机,结合演化博弈理论的理论基础,构建了虚拟社区用户之间知识共享的演化博弈模型,以此来分析虚拟社区成员之间知识共享与知识不共享的学习策略过程,同时分析了虚拟社区用户之间两种信任水平下即相互之间信任水平高以及相互之间信任水平低的演化博弈稳定策略。This paper analyzed the knowledge sharing motivation of users in virtual community, combined with the theoreti- cal basis of evolutionary game, to bul/d a evolutionary game model of knowledge sharing among the users, which can analyze the learning strategics process of vitual community users between the knowledge sharing and reverse. Meanwhile, this paper prodded the stable strategics, under the two levels of the vitual community of users including high level of trust and the low level of rust among the users.

关 键 词：演化博弈 虚拟社区 知识共享 信任水平 

分 类 号：C203[社会学]