动态多模态语篇中的意义构建——以“光屁股小男孩抢镜李克强总理”的央视新闻为例  

Construal of Meaning in Dynamic Multimodal Discourse: A Case Study of "A Half-naked Boy Steals the Spotlight during Li Keqiang's Visit" CCTV News

作　　者：易兴霞[1] 

机构地区：[1]仲恺农业工程学院外语学院,广州510225

出　　处：《成都师范学院学报》2014年第4期30-33,共4页Journal of Chengdu Normal University

摘　　要：以韩礼德的系统功能语法和Kress&van Leeuwen的视觉语法框架为理论基础,对2013年2月6日央视《新闻联播》节目播出的"光屁股小男孩抢镜李克强"的新闻进行了多模态语篇分析。分析重点包括:语料的文化语境;情景语境;语料的再现意义、互动意义、构图意义。其目的是揭示电视新闻是如何通过镜头画面在动态多模态语篇中构建意义以及多模态解读对理解新闻事件不可忽视的作用。研究也证明了多模态话语分析理论是系统的、全面的、可行的解读动态多模态语篇的好方法。Based on Halliday＇s systemic functional grammar and Kress van Leeuwen＇s visual grammar,this paper attempts to adopt a multimodal analysis to a piece of CCTV news on Feb. 6th,2013 —— ＂ A Half-naked Boy Steals the Spotlight during Li Keqiang＇s Visit＂. The particular focuses of the study are on the following aspects： the context of culture of the data; the context of culture and the generic structure of the data; the representational,interactive and compositional meaning of the data. The study aims to explain how images contribute to the meaning construal of the dynamic multimodal discourse and how multimodal discourse contributes to our understanding of the news event. It is also proved that multimodal discourse approach is a systemic,comprehensive and feasible way to interpret TV news broadcasting programs.

关 键 词：多模态话语分析 视觉语法 意义构建 电视新闻 

分 类 号：H030[语言文字—语言学]