基于优势关系粗糙集的MC客户定制属性分析  

Analysis of Customization Attributes in MC Environment Based on Dominance Relational Rough Sets

作　　者：李芳[1,2] 张毕西[1] 王玉[2] 于秀丽[1] 

机构地区：[1]广东工业大学管理学院,广东广州510520 [2]广东财经大学信息学院,广东广州510320

出　　处：《工业工程》2013年第6期60-66,76,共8页Industrial Engineering Journal

基　　金：国家自然科学基金资助项目(71271060);广东省自然科学基金资助项目(S2012010010794;S2012010009278)

摘　　要：客户对定制产品属性组合的偏好决定了定制产品多样化层次和深度,进而极大影响着市场细分程度。为了满足人们对定制产品日益增加的个性化和多样化的需求,提出了一种基于优势关系粗糙集的客户定制属性组合分析策略,该策略在构建具有偏好关系的决策表的基础上,快速挖掘出了客户对定制产品属性偏好所隐藏的潜在规则,利用获取到的决策规则对不同的定制产品从客户偏好的角度上进行了合理的排序。最后,通过某瓷砖企业的定制表明,提出的策略可以为企业快速定位产品市场提供指导性的决策建议。In a mass customization（ MC） environment,customer preferences of the customized product attribute combination determine the level and depth of the diversification,which greatly influences the market segmentation. In order to meet the demands of increasing specialization and variety of products,based on the dominance rough set theory,a combination strategy of the customer customization attributes is put forward. By this strategy,one can rapidly find some potential rules of customer preferences when a preference decision table is formed. Then,different customization products can be sorted from the view of the customer preference on the basis of the mined rules. Finally,the combination strategy is testified by a ceramic tile enterprise＇s customization. The result shows that combination strategy can provide constructive decisive suggestion for enterprises to rapidly locate product market.

关 键 词：大规模定制 客户定制属性 优势关系粗糙集 

分 类 号：F273.1[经济管理—企业管理]