讨价还价公平关切下闭环供应链差别定价策略  

Differential Pricing Strategy of Retailer's Bargaining on Concern of Fairness in Closed-Loop Supply Chain

作　　者：张克勇[1] 吴燕[1] 侯世旺[2] 

机构地区：[1]中北大学经济与管理学院,山西太原030051 [2]中北大学机械工程与自动化学院,山西太原030051

出　　处：《工业工程》2013年第6期95-100,共6页Industrial Engineering Journal

基　　金：中国博士后科学基金资助项目(2011M501272);中北大学校科学基金资助项目(2011-56)

摘　　要：考虑零售商的讨价还价公平关切行为,构建了各情形下闭环供应链系统差别价格策略模型。结果表明,零售商的公平偏好行为对系统双方的差别定价策略与收益、新产品与再造品的市场需求量,此时制造商需要关注零售商的公平关切行为制定定价策略,这样可以实现双方的共赢,也有利于整个闭环供应链系统效率的提升。同时还发现这种公平关切行为倾向是零售商增强其自身市场讨价还价能力、获取更多渠道收益的有效手段。Based on the theory of Nash bargaining,pricing strategy in a closed-loop supply chain is addressed. In view of retailer＇s concern of fairness,two different price models are constructed. The differential price models are analyzed by using game theory. Results show that the retailer＇s concern tendencies on fairness have an effect on the differential price strategies and profits of the retailer and manufacturer,and the demand of new and remanufacturing products. With retailer＇ s concern of fairness considered by the manufacturer,it is beneficial to both manufacturer and retailer when the retailer has concern of fairness. At the same time,it is found that concern of fairness is an effective means for the retailer to step up his bargaining ability and to obtain the channel distribution of gains of the closed-loop supply chain.

关 键 词：闭环供应链 公平关切 差别定价 Nash讨价还价 

分 类 号：F274[经济管理—企业管理]