基于模糊层次分析的酒类企业核心竞争力评价  

Evaluation on the Core Competitiveness of Liquor-making Enterprises Based on Fuzzy Analytic Hierarchy Process

作　　者：刘自山[1] 肖兴政[1] 范川江 杜磊[1] 段胜秋 

机构地区：[1]四川理工学院,四川自贡643000

出　　处：《酿酒科技》2014年第5期115-118,共4页Liquor-Making Science & Technology

基　　金：四川省教育厅人文社会科学重点研究基地川酒发展研究中心(CJY12-37;CJZ12-05;CJY11-09);四川理工学院教学改革项目(JG-1226);校级教学团队(编号:2009-142-01);四川省精品资源共享课(编号:2012-57)

摘　　要：结合四川酒类企业的特点,采用半定量与定量结合的方法,从多因素层面建立了用于评价酒类企业核心竞争力的指标体系,然后运用贝叶斯网络与模糊层次分析法确定权值,避免了评价过程中的主观性。最后,运用该评价体系对五粮液、剑南春、泸州老窖、郎酒等知名企业进行了实例验证,并取得了与实际较为吻合的结果。In consideration of the characteristics of liquor-making enterprises in Sichuan,semi-quantitative methods and quantitative methods were adopted to establish the index system from multiple factors level for evaluating the core competitiveness of liquor-making enterprises.Then the weight of each index was determined by use of Bayesian network and fuzzy AHP to avoid the subjectivity in the evaluation.Finally,such system was used to verify the well-known enterprises including Wuliangye Group,Jiannanchun Group,Luzhou Laojiao Group,and Langjiu Distillery etc.The evaluation results were almost consistent with the actual situations.

关 键 词：白酒 酒文化 酒类企业 核心竞争力 贝叶斯网络 模糊层次分析 

分 类 号：F426.82[经济管理—产业经济] F224