二级市场季节性商品的订购和销售决策  

Decisions for ordering seasonal goods and switching to secondary markets

作　　者：王丽颖[1] 巩天啸[2] 陈丽华[2] 蓝颖杰[2] 

机构地区：[1]首都经济贸易大学工商管理学院,北京100070 [2]北京大学光华管理学院,北京100871

出　　处：《管理科学学报》2014年第5期35-42,共8页Journal of Management Sciences in China

基　　金：国家自然科学基金资助项目(71072050);首都经济贸易大学2014年度科研基金资助项目

摘　　要：销售季节性商品的零售企业在销售季节开始前通常仅能获得有限的市场信息,在销售过程中因滞销而产生剩余库存的现象十分普遍.因此,许多零售企业会将商品在一级市场销售之后以折扣价格在二级市场上继续销售.为此,建立了这一问题的两阶段模型,在较宽松的需求假设下分析了模型所具有的性质,通过求解得到了零售企业对季节性商品的订货量决策和商品在两级市场间转换时刻决策所要满足的最优条件.In retail operations, retailers usually have limited access to market information before the start of the selling season. The inventory that ends up as unsold in primary markets can be significant. Thus, retailers look for strategies such as selling in the secondary markets at a discounted price. In this paper, we formulate a two-stage model for this problem and analyze the properties of the model under a more relaxed demand as- sumption. Finally, we derive optimality conditions for the retailers＇ ordering quantity decision and switching timing decision of seasonal goods.

关 键 词：零售企业 季节性商品 二级市场 订购决策 时间决策 

分 类 号：F272[经济管理—企业管理]