基于竞争力提升视角的战略性企业社会责任管理  

Strategic Corporate Social Responsibility Management Based on the Perspective of Competitiveness Improvement

作　　者：张宏[1] 

机构地区：[1]浙江理工大学经济管理学院,浙江杭州310018

出　　处：《中南林业科技大学学报（社会科学版）》2014年第2期59-61,共3页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：浙江省自然科学基金项目:"基于SNA方法的异质性创业团队社会资本结构维度的激活机制研究"(编号:LQ13G020015)

摘　　要：社会和环境的发展亟需企业做一个好公民,承担起企业社会责任,而传统的功利主义思维使很多企业消极应对,现实需求和实际进展之间差距较大。从理论和现实可行的角度对战略性企业社会责任管理进行分析,提出企业可以通过准确的战略定位和管理,在经济价值、社会价值间找到平衡和切入点,通过这种寓义于利、义利相生的方式提升企业竞争力,实现可持续发展。The development of society and environment needs the enterprises to be a good citizen, to undertake the corporate social responsibility, but the traditional utilitarianism thought made many enterprises＇ negative coping, there is a great gap between the reality demand and real progress. This paper analyzes the strategic corporate social responsibility management from the theoretical and practical point of view, claims that the enterprise can find the balance and the breakthrough point between the economic value and social value through the strategic position and management, enhance the competitiveness of enterprises, and realize sustainable development.

关 键 词：战略性企业社会责任 竞争力 企业价值 

分 类 号：F270[经济管理—企业管理]