基于Logistic回归算法的企业顾客抱怨管理机制的构建  

Enterprise Management Mechanism for Build Customer Complaints Based on Logistic Regression Algorithm

作　　者：张艳莉[1] 

机构地区：[1]陕西师范大学国际商学院,西安710062

出　　处：《科技通报》2014年第5期156-159,共4页Bulletin of Science and Technology

摘　　要：顾客抱怨作为消费行为研究中的一个重要课题,已成为营销研究的热点。有效的抱怨管理机制对于化解顾客不满情绪,提升企业服务水平,维持长期顾客关系等具有十分重要的意义。针对这一问题,本文详细描述了企业应如何加强抱怨管理流程,优化抱怨管理方法,改造企业组织结构,妥善处理顾客抱怨和开发抱怨的各种有用价值,并通过Logistic回归算法模型对数据进行实例分析,通过仿真结果表明,本文所提出的Logistic回归算法模型,能够有效地加速运算的速度,缩短运算的时间,对于构建企业顾客抱怨管理机制具有很好的作用。Customer complaints as a consumer behavior research is an important topic, has become a marketing research hotspot. Effective complaints management mechanism for resolving customer dissatisfaction, enhance service levels, maintaining long-term customer relationships has very important significance. To solve this problem, this paper describes in detail how an entity should strengthen management processes complain, complain management optimization method, the transformation of enterprise organizational structure, and properly handle customer complaints and developers complain about a variety of useful value and Logistic Regression algorithm through the data model instance analysis, the simulation results show that the proposed algorithm Logistic regression model can effectively accelerate the speed of operation, reduce the computation time required to build enterprise customer complaints management mechanism has a good effect.

关 键 词：顾客抱怨 管理机制 Logistic回归算法 

分 类 号：TP301.6[自动化与计算机技术—计算机系统结构]