科技创新与品牌建设的协同性研究——以合肥三洋帝度品牌为例  

COLLABORATIVE RESEARCH ON THE SCIENCE AND TECHNOLOGY INNOVATION AND BRAND BUILDING——TAKING DIQUA BRAND OF HEFEI SANYO AS AN EXAMPLE

作　　者：徐志仓[1] 章荣中 张洁[1] 

机构地区：[1]巢湖学院,安徽巢湖238000 [2]合肥荣事达三洋电器股份有限公司,安徽合肥230000

出　　处：《巢湖学院学报》2013年第4期60-64,共5页Journal of Chaohu University

基　　金：安徽省软科学基金项目(项目编号:12020503016)

摘　　要：长期以来,我们都以世界工厂而自豪,但由于缺乏自主性的世界品牌,在全球化的分工中我们始终是打工仔的角色,而要改变这种角色配位,在宏观上,国家是提出了走自主创新的战略,即从中国制造向中国创造转变,这在微观上就对企业的创新也是提出新要求。在本文中以合肥荣事达三洋的帝度品牌创新为例,来分析企业的科技创新与品牌创新的协同性。For a long time,we are proud of the role of world factory,but we are lacking in the famous brands of ourselves in the world,which makes us as yonger worker role in a long time.In order to change the disadvantageous position. From the macroscopic viewpoint, the central government puts forward the strategy of innovation ,and we should change our role from“made in China” to “created in China” From the microscopic viewpoint, some requirements of innovation should be put forward for our enterprises.This paper takes DIQUA of HeFei Sanyo as example and studies the coordination of science and technology innovation and brand building.

关 键 词：科技创新 品牌建设 帝度品牌 协同性 

分 类 号：F270[经济管理—企业管理]