探寻中国体育奥运战略背景下体育魅力的回归——解放日报吴驷先生访谈录  

Exploring the Return of the Sports Charm under the background of China Sports Olympic Strategy——An Exclusive Interview to Wu Si,Director of“Jiefang Daily”Newspaper Group

作　　者：杨立[1] 

机构地区：[1]南京师范大学新闻与传播学院,南京210023

出　　处：《体育与科学》2014年第2期34-38,共5页Sports & Science

摘　　要：体育是城市精神的代表者,体育运动的发展与城市发展是一个同步的过程;游戏是体育的本质,体育魅力是体育文化里最核心的元素,规则意识、公平竞争、有序竞争是体育所承载的重要原则;中国应该走出单纯的奥运战略,竞技体育的观念,寻求体育的魅力的回归;改革现有体制弊端,注入体育的娱乐游戏精神,才能焕发体育全新活力;体育传媒与中国体育相辅相成,新媒体的发展对于体育报道提供了更多的想象空间,体育传媒应助力中国体育发展。The sports should be representatives of city spirit, the development of sports and city development is a process of synchronization. The game is the essence of sports, Sports charm is the most core elements in the sports culture rules, fair competition and orderly competition are important principles. China should be out of the Olympic strategy and find the charm of sports. Reform the existing system, injection sports entertainment spirit, to help sports new vitality; Sports media and Chinese sports supplement each other, The development of new media provides more imagination space for sports coverage , Sports media should boost the develop- ment of Chinese sports.

关 键 词：城市精神 奥运战略 体育魅力 中国体育 体育传媒 

分 类 号：G80-05[文化科学—运动人体科学]