国际传播语境下中华文化中亚传播的共识之路  

Consensus of Chinese Culture Transmission to Central Asia under the Context of International Communication

作　　者：王冰雪[1] 

机构地区：[1]浙江大学传媒与国际文化学院,浙江杭州310007

出　　处：《新疆大学学报（哲学社会科学版）》2014年第1期130-134,共5页Journal of Xinjiang University(Philosophy and Social Sciences)

基　　金：2012年教育部哲学社会科学课题项目"维吾尔语主流媒体在新疆少数民族聚居区的影响力产生机制与效果研究"(12XJJA860001)

摘　　要：当前以新疆为原点面向中亚地区的中华文化国际传播尚处于起始阶段,还存在着文化传播力与媒介影响力失衡、国际传媒报道失真、本土性价值观念与话语体系失语等文化传播困境。在国际传播语境下推动中华文化中亚传播,将文化传播视野扩展至人类共同发展层面,可达成与不同民族国家各文化间的传播共识,实现中国与中亚各民族国家的和平对话,延伸中华文化国际传播的意义空间,促进世界文化多元和谐共处。At present, Xinjiang is the origin of Chinese cultural spread to Central Asia. In the initialstage, there are still many cultural dilemmas, such as the imbalance of cultural influence power and me-dia communication power, the international media report distortion, and the bare voice of local values andcultural discourse system. The strategy of Chinese culture spread to Central Asia in the context of interna-tional communication needs to realize equal discourse between different states, manufacturing a consensusto achieve Chinese culture and ethnic harmony between cultures.

关 键 词：共识 中华文化 中亚传播 均衡传播 

分 类 号：K36[历史地理—历史学]