CRM系统应用于延续护理的实践  

The Application of CRM System to Continuing Nursing

作　　者：唐袁虹 何瑞英 陈侃浙 

机构地区：[1]浙江省桐乡市中医医院

出　　处：《医院管理论坛》2014年第6期47-49,共3页Hospital Management Forum

基　　金：桐乡市科研基金资助项目;项目编号:201103172

摘　　要：延续性护理是整体护理的一部分及住院护理的延伸,使出院患者能在住院治疗后的恢复期中得到持续的卫生保健,从而促进患者的康复。医院作为一个特殊的服务机构,患者随访服务将成为医院在今后市场竞争中的重要因素,通过信息手段,建立医院客户关系管理系统,提高医院的核心竞争力。Continuing nursing is a part of holistic nursing and is the extension of inpatient nursing, which intends to ensure health care for discharged patients and promotes their recovery. As a special servicer, follow-up visit would become an essential factor for the competition among hospitals. Hospitals should improve their core competitiveness through informatization by establishing hospital Customer Relationship Management （CRM） system.

关 键 词：延续护理 客户关系管理CRM 电话随访健康教育 

分 类 号：R197.322[医药卫生—卫生事业管理]