当代大学生应具备良好的公关意识  

On Good Consciousness of Public Relationship among College Students

作　　者：王虹[1] 

机构地区：[1]西安邮电大学图书馆,西安710121

出　　处：《渭南师范学院学报》2014年第12期81-83,共3页Journal of Weinan Normal University

摘　　要：公关是现代人进入社会的一张入场券,大学生要成为适应市场经济需求的、健康文明的群体,也离不开公关的支持。大学生应具备公关素质,应树立形象意识、公众意识、推销意识、合作意识等公关意识。大学生还应培养求知能力、组织能力、应变能力等公关能力以及良好的道德品质。Public relationship is a very important step for modem people to enter the society. It is essential for college studentsto have the good consciousness of public relationship to become a healthy and civilized group who can meet the great demands ofmarket economy. College students should have qualities of public relationship. College students should establish image consciousness, public consciousness, consciousness of self recommendations, cooperative consciousness. Moreover, College students shouldcultivate them equipped with learning ability, organizing ability, strain capacity and good moral character.

关 键 词：公关意识 公关能力 道德品质 公关素质 

分 类 号：C912[经济管理]