基于信息价值链的电信运营商大数据策略研究  

Research on Big Data Strategy of Telecom Carriers Based on Information Value Chain Theory

作　　者：陶承怡 马小梅[2] 

机构地区：[1]工业和信息化部电信研究院,北京100191 [2]中国联合网络通信集团有限公司潍坊分公司,潍坊261000

出　　处：《电信科学》2014年第6期126-130,共5页Telecommunications Science

摘　　要：从大数据的概念与特征入手,探讨大数据与信息价值、信息链的理论联系,基于信息价值链视角对企业大数据策略进行理论推导,探索大数据在电信运营商经营活动中的增值机制。基于此,针对当前电信运营商大数据策略,从数据输入端、数据流程域、信息输出端3个方面提出具体策略建议。Starting from the concept and characteristics of big data,the theoretical connection between big data and information value,as well as information chain was discussed.From the perspective of information value chain,a theoretical derivation was made on enterprise＇ big data strategy and based on that,value-added mechanisms of big data in telecom carrier＇s operating activities were specially explored.Finally the concrete suggestions to telecom carriers on the following areas of big data：data input terminal,data flow field and data output terminal were given.

关 键 词：大数据 信息价值链 电信运营商 大数据应用 

分 类 号：TN915.07[电子电信—通信与信息系统]