乡村采摘体验游服务质量评价研究  

Research on Service Quality Evaluation of Rural Picking Experience Tourism

作　　者：彭润华[1] 阳震青[1] 

机构地区：[1]广西师范大学经济管理学院,广西桂林541004

出　　处：《商业研究》2014年第7期188-192,共5页Commercial Research

基　　金：广西高等学校科研项目重点资助科研项目;项目编号:201202ZD017;国家社会科学基金项目;项目编号:12CGL061;13CGL082

摘　　要：随着乡村采摘体验游的不断发展,其服务质量问题逐渐显现。服务质量是游客在服务结束后的一种主观评价,影响着游客的推荐意愿和重游意愿。通过对文献指标的归纳整理,结合乡村采摘体验游的特点,本文采用问卷调查与统计分析的方法,建立了一套包含5个维度18个二级指标的乡村采摘体验游服务质量评价指标体系,并对其进行了验证性分析。With rural picking experience tourism continuous development, the problems of service quality increasingly emerge. The service quality is a subjective evaluation of tourists after tourism, and it affects tourists＇ recommend willingness and revisiting willingness. Based on the analysis of the rural picking experience tourism and its characteristics, the paper establishes a evaluation index system to service quality of rural picking experience tourism, which includes 5 dimensions and 18 two level indexes, through collating literature indicators, and using questionnaires and statistical analysis method, and carries out confirmatory analysis.

关 键 词：乡村采摘体验游 服务质量 评价指标 

分 类 号：F59[经济管理—旅游管理]