传统戏曲元素在动漫广告中的开发应用  

Traditional Opera Applications in Animation Advertising

作　　者：马振龙[1] 

机构地区：[1]天津理工大学艺术学院

出　　处：《中国广告》2014年第6期124-128,共5页China Advertising

基　　金：天津市2010年度艺术科学研究规划项目<传统戏曲之视觉元素在动漫广告中的开发应用研究>研究部分;项目编号为:B10032

摘　　要：随着现代社会科学技术的飞速发展,戏曲这一古老而传统的艺术形式受到了巨大的冲击。如何利用现代化的信息资源改良和拓展戏曲的发展空间,并在传承与弘扬传统戏曲的基础上同时让我国的动漫广告得到更好的发展是本文撰写的根本宗旨。文章通过对传统戏曲元素与动漫广告同构的可行性创新思考及其在同构中对传统戏曲的可开发潜在元素分析,重点对传统戏曲的视觉表现元素在动漫广告设计中开发应用的方式方法结合实例进行了较为深入的论述与探究。With the rapid development of science and technology in modern society, the drama of this ancient and traditional art form has been hugely shocked How to improve the use of information resources expand development of modern drama and traditional opera heritage and promote on the basis of China＇s animation while allowing advertising to get better development is the fundamental purpose of this writing. Through innovative thinking on the feasibility of traditional opera elements and animation in advertising isomorphic isomorphic in its traditional opera element analysis of potential that can be developed focusing on the visual representation of the elements of traditional Chinese opera in the development and application of animation in advertising design ways with examples for a more in-depth discussion and exploration.

关 键 词：传统戏曲元素 动漫广告 开发应用 探究 

分 类 号：F713.8[经济管理—广告]