曲阜修学旅游资源开发研究  

Research on the Development of Study Tourism Resources of Qufu

作　　者：王传武[1] 牟连印 刘晗[1] 陈燕军[1] 张丹[1] 

机构地区：[1]济宁学院文化传播系,山东曲阜273155 [2]济宁市市中区青少年学生校外活动中心,山东济宁272100

出　　处：《济宁学院学报》2014年第3期87-90,共4页Journal of Jining University

基　　金：山东省社科联项目(12-ZC-WH-12);山东省社科联项目(10-ZZ-WH-25)

摘　　要：曲阜是孔子的故乡,儒家思想和中华文明的重要发祥地,世界上最早的修学之都.曲阜拥有丰富的修学旅游资源,在发展修学旅游方面具有得天独厚的优势.文章讨论并界定了修学旅游的概念,分析了曲阜修学旅游资源的开发现状、存在的问题,在此基础上,从政府在修学旅游中的作用、修学旅游产品的开发、修学旅游市场的开发和修学旅游品牌的创建等方面提出了建议.Qufu, the hometown of Confucius, is the most important birthplace of Confucianism and Chinese civilization and the first study city all over the world. There is abundant study tourism resources in Qufu, which is the great advantage in developing the study tourism. In the paper, the definition of study tourism is defined and discussed. The status and the problems of the Qufu study tourism resources development also has been analyzed. On this basis, some proposals are put forward from the following aspects： the role of the government in the study tourism, the development of study tourism products ＆amp; the markets and the creation of study tourism brand.

关 键 词：曲阜市 修学旅游 儒家文化 建议 

分 类 号：F592.7[经济管理—旅游管理]