某医学院校市场营销专业课程整合初探  

Study on the integration of professional courses of marketing in medical universities

作　　者：李葆华[1] 李珊珊[2] 

机构地区：[1]济宁医学院日照校区办公室,山东日照276826 [2]济宁医学院管理学院,山东日照276826

出　　处：《济宁医学院学报》2014年第3期215-217,共3页Journal of Jining Medical University

基　　金：济宁医学院2012年校级教育科研计划项目

摘　　要：根据某医学院校市场营销专业课程整合的现状与问题,提出了课程整合顺利开展的前提条件是广泛的调研、健全的规章制度与一线教师积极性的挖掘与合作文化的培养,并通过建立模块课程群来促进课程整合的进一步完善与顺利实施。Objective According to the present situation and problems of integration of professional courses of marketing in a certain medical college,we proposed that extensive research, perfect bylaws, evocation of teachers＂ enthusiasm and development of cooperation are precondition for better progress. Moreover, curriculum integration will be further improved and smoothly carried out by establishing Module Curriculum Group.

关 键 词：市场营销 课程 整合 协作 

分 类 号：F713.50[经济管理—市场营销]