泸州老窖与泸州城市文化  

Luzhou's City Culture and its Famed Alcohol Brand Luzhou-Laojiao

作　　者：柏珂[1,2] 王虹[1] 

机构地区：[1]泸州医学院,四川泸州646000 [2]四川省酒文化研究会,四川泸州646000

出　　处：《四川旅游学院学报》2014年第4期17-20,共4页Journal of Sichuan Tourism University

基　　金：四川省社科联2012年规划项目"酒与地方文化--以白酒在泸州地方文化中的地位与作用研究为例"的阶段性成果;项目编号:SC12BJ19

摘　　要：酒以城名,城因酒兴,泸州老窖伴随着泸州城市发展而发展,并借助酒文化促进城市建设发展和城市文化品牌提升,以泸州老窖为代表的酒文化铸造了泸州城市的文化灵魂。An alcoholic beverage becomes renowned because of a city;and the city becomes more prosperous as the result of the fame of the alcoholic beverage .This saying depicts the benefits that Luzhou and Luzhou-Lao-jiao brings to each other .This paper analyzes how the spirit Luzhou-laojiao has developed with the development of the city Luzhou and how Luzhou promotes its further growth and cultural image with the household brand Luzhou-laojiao.The cultural of alcoholic beverage led by Luzhou-laojiao is the very soul of Luzhou .

关 键 词：泸州老窖 城市文化 酒文化 

分 类 号：TS971[轻工技术与工程]